I was interested to read a piece on the importance of communication, not only for those in the corporate and business world, but also for school children.

The piece is here:


And it outlines just how crucial it is for young people to have the confidence and the skills to express themselves. The problem is very few teachers have the training in how to deliver this, and how to enable young people to find their voice. A campaign is about to be launched for more of these skills to be developed in schools – which can only be a good thing. One of my favourite quotes – which I have used on my website www.mediafactory.uk.com is from Jim Rohn, an American Entrepreneur and Author. He said: “Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity and the emotions to affect other people.” 

This week I had cause to think about his words during a training day with the Co-op. It was a great day as ever, but what was a little different about it was I was working with their very young, engaging and enthusiastic agricultural team. One of the team was an undergraduate on a placement year. Another was a recent graduate working closely with pig farmers. Their passion for their subject, their knowledge about farming and the importance they placed on consumers knowing exactly where their food comes from, was impressive. What was even more impressive was their ability to communicate:

No jargon

No corporate slogans

No cynical attempts to avoid answering the questions

Just a passion for their subject and a desire to communicate it well. They were a pleasure to work with.